I'm a multidisciplinary marketing director who excells in strategic thinking, creative concepting, visual communication and project management. A process thinker with a wild side.
Experienced on both client and agency sides.

Selected work

Always learning

I started my career in communication and multimedia design, which gave me a strong foundation in storytelling, branding, and creative problem-solving. As my career progressed, I naturally gravitated toward project management, production, and ultimately leadership roles, where I discovered a passion for building teams, improving processes, and connecting strategy with execution.

Over the years, I have worked across agency, client-side, and entrepreneurial environments, leading complex projects in sports, tourism, retail, and entertainment. This diverse background allows me to combine creative thinking with commercial awareness, helping organizations translate ambitious goals into practical strategies and measurable results.

Today, my focus lies primarily in strategic marketing, business development, and organizational growth. At the same time, my hands-on creative background enables me to bridge the gap between management and execution, whether that involves guiding creative teams, shaping brand direction, optimizing operations, or launching new products and services.

Growing up between cultures has given me a strong sense of cultural awareness, which I apply when developing concepts, building partnerships, and leading international, multidisciplinary teams.

Outside of work, I enjoy sports, spending time with friends, and cooking for others. I’m naturally curious, always learning, and motivated by the opportunity to build things that create lasting value.
Education
Bachelor in Communication & Multimedia Design - Hogeschool Rotterdam, NL
Minor+ Programme Visual Culture - Willem de Kooning Academy, NL
Software knowledge
Asana, Adobe Creative Suite, Figma, Miro, Discord, Mailchimp, Google Workspace, Microsoft 365, Dropbox
Languages
English, Dutch, Spanish & Papiamentu (Caribbean creole)
Industry Recognition & Contributions
- Featured in Forbes for the development of an innovative tourism product inspired by a natural phenomenon.

- Appointed Chair Member of an invitation-only Marketing Mastermind Group organized by the local Destination Marketing Organization.

-Invited Coach at the Tourism Business Academy, an initiative of the local Hotel and Tourism Association, supporting tourism professionals through education and mentorship.
View resume

Experience

- Upper management team member
- Lead marketing strategy across 7 diveshops and 4 fashion retail stores
- Develop and execute annual marketing plans and budgets for diving and retail
- Develop white-label diveshop concepts with accommodation partners
- Develop and lead go-to-market strategy for new dive products and services
- Represent the company at international dive and tourism trade shows
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- Upper management team member
- Client lead for A+ brands in sports
- New business development
- Overseeing and optimizing operations
- Overseeing scheduling and invoicing of clients
- Implementing and optimizing company strategies
- Team lead & talent development
- Art direction and intercultural insights for Caribbean related projects

- Creative strategy
- Brand consultancy
- Art direction
- Project management
- Production
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- Developing marketing and content strategies
- Development of campaigns and commercials
- Campaign producer & director (seasonal & hygiene)
- Graphic design for web and social assets
- Product video- and photography
- Team lead for marketing operations
‍

- Producing music videos and short films
- Client lead and project management for design and A/V projects
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- Music video and short film producer
- Directing and editing A/V projects
- New business development
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- Trend watching latest streetwear fashion
- Advisor to buyers
- Creating video and photography for nationwide campaigns
- Product photography of clothing, footwear and other accessories

Flexpower Europe
Feb 2020 - Jul 2020
For my thesis as a User Experience Researcher and Designer, I conducted user-centered research to design a mobile app that aids athletes in muscle recovery. The COVID-19 lockdowns required me to innovate research and testing methods, enhancing my creative problem-solving skills. Key aspects included:

- User-centered research and analysis
- Concept development
- UX and UI design
- Iterative design and testing
Stampwallet
Sep 2019 - Jan 2020
During my internship at Stampwallet I have designed 10+ user Interfaces for clients of their white-label payment loyalty platform. Besides this managed the rebrand of the company, developed sets of illustrations aligning with communication goals and developed their new website.

- Project management
- Stakeholder management
- Graphic design
- UX and UI design
Media599
Sep 2017 - Jan 2018
During my internship at Media599 in Curacao I have designed and implemented adjustments on multiple client websites which include; Stichting Monumentenfonds Curacao, Curacao Port Authority and DolfijnFM.

- Concept development
- Stakeholder management
- UI design
- CMS management

Questions? Get in touch

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© Jeroen Scheper - 2026