FC88 started out with upcycling shirts into bags. Making new product from apparel that kept the emotional value for the fan and brand value for club and sponsors alive. Soon after launching their first products, the need for more type of products arose. Incoming hats and other accesories.
For this project, I wore multiple hats, including client lead, project manager, and art director. My most prominent responsibilities included being the first point of contact for clients and creator network, managing the branding upgrade from A to Z across all pillars, and overseeing art direction for the branding and launch campaign shoot.
Branding & Design: GraphicHunters
Photography: Jeffrey Pankow
Styling: FAM Agency
As FC88 is preparing for their hard launch they have approached us to take their branding to the next step, providing them with a set of unique brand assets including color usage, typeface, social media templates, use of photography and video and presentation assets.
Following the branding upgrade I took the opportunity to advise on strategy, produce and art direct the launch campaign shoot for FC88.
