A new season of cup football is accompanied by a complete rebranding for the TOTO KNVB Cup. As the oldest competition in the Netherlands, it sought a contemporary style and sound that matches the high tension and thrill of cup football—and we were thrilled to assist. In addition to a branding package, we also provided a comprehensive broadcasting kit meeting international broadcasting standards. Furthermore, we supplied the league with all necessary graphics for both hygiene and hero campaigns throughout two seasons, and our support continues.
During my two seasons at Studio GraphicHunters, my responsibilities as client lead and project manager included serving as the point of contact for the clients and all other stakeholders, managing projects from A to Z across all pillars, handling ad hoc requests, and ensuring quality control. As well as producing & art directing the bumper & leader shoot.
Creative Agency: One:Nil
Branding & Art Direction: GraphicHunters
Animation: Eric Post
Music: Major Fifth
Video: Opulence
A technical, not so sexy, part of a project which might ultimatelly be the most important part of functional design. In close collaboration with ESPN and RCS we developed a live directing kit which adheres to all possible scenario’s. Even if a goal is scored in the first 3 seconds of a match. Unlikely right? Well it happened in season ‘22/’23.
Throughout the 2022/2023 and 2023/2024 campaign creative agency One:Nil and Studio GraphicHunters have been the creative powerhouses behind the ideation and creation of all campaign assets. Ranging from campaign branding, social templates, print assets, on-demand artworks, animation and CGI.
