Future Goals

An initiative by Sandals and Ajax

Project

Future Goals is an initiative by the Sandals Foundation and AFC Ajax, backed by Adidas, Limpi, and Favela Street. This program on the island of Curaçao uses football as a vehicle to educate children about life skills, their communities, and plastic pollution. Creative agency One:Nil approached us for a branding project, and we continue to create event dressing and advertisements for various events throughout the year.

Role

During my time at Studio GraphicHunters, my responsibilities as client lead and project manager included serving as the point of contact for the client and creator network, managing projects from A to Z across all pillars, handling ad hoc requests, and ensuring quality control.

For this specific client, I also provided art direction and advice on concepts and production, leveraging my  Curaçao heritage and extensive local network.

Credits

Creative Agency: One:Nil
Branding & Art Direction: GraphicHunters

From the Ocean
to the Future

Sandals Resorts and Sandals Foundation have partnered with globally renown soccer club AFC Ajax from The Netherlands. Together we’ve joined forces on a unique collaboration to launch Future Goals, a movement to encourage the next generation to play and enjoy soccer.

The program creatively turns fishing nets sourced from the ocean and plastic waste into colorful soccer goals and will focus on the power of soccer as a vehicle to train children with life skills, while learning the importance of taking care of their communities and its natural resources of the island.

Website

Alongside the branding, we also designed a website for Future Goals to showcase the project and provide the latest updates. For development, we partnered with one of our trusted members from our creator network.

Event Dressing

On various ocasions Future Goals organised events and was displayed at tradeshows. This gave us multiple opportunities to create on-brand assets.